A pre-populated Web form pops up with a frame directing John Grady, president of Woburn, Mass.-based Ninety Nine Restaurants, to submit his information to treat his "inner dessertivore" to "a sumptuous selection" of the Cheesecake Factory Bakery's "dynamic cheesecakes." Clicking on this PURL indeed yields dynamic results—in more ways than one.
Savings Bank Life Insurance of Massachusetts is a marketer's marketer: The century-old firm's direct sales force gets all of its leads from the marketing team.
For Kiva Systems, the Woburn, Mass., developer of robotic solutions for distribution and order fulfillment operations, the maxim "seeing is believing" permeates the marketing process. With a technological solution for order picking that deviates from the norm and can seem a little space age, the company knows words and pictures alone do not suffice in the selling process.