Wild West

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.

"OH-EM-GEE. Have you, like, heard about the newest trends in social marketing this season? I can't even." While this might be a bit of a heavy-handed take on it, OfferPop's sweater-themed brief on "Top Holiday Social Marketing Trends for 2014" does actually offer up some great insights to keep in mind while you're downing that pumpkin spice latte this morning.

Abandoning a balanced marketing approach with tried and true tactics, such as the telephone, can cause serious damage to your new business pipeline. Marketers need to resurrect certain tactics and evaluate the benefits of using a branded, vanity telephone number as a core component in their marketing plans.

Last week someone forwarded me the e-story of a vacationing family thrown together with Sen. John McCain and his family at a luxury resort on Turtle Island, Fiji. McCain comes off as overbearing, tedious and a lecherous pig—a boor, bore and boar.

The piece is so explicit—written with such outrage and so filled with detail—that its truth seems self-evident.

Or, is it the work of a master fiction writer out to spread a rumor and help scuttle John McCain's campaign?

Welcome to a discussion about rumors and smears—and what to do if you're the spreader, the smearee or the smearer.

In the recesses of Web time-like the early '90s, when Mosaic was "the" browser-there were few choices for designing on the Web. Now with CSS 3.0 looming on the horizon, the possibilities for designing on the small screen are increasing exponentially. But for those needing to create the digital counterpart of the printed flier, the technical possibilities are not much progressed from the digital Wild West equivalent of the mid-'90s.

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