Wichita, Kan.

Heather Fletcher is senior content editor with Target Marketing.

It's perhaps difficult to think of the U.S. Food and Drug Administration as a touchy-feely entity. It's even harder to imagine that about companies beyond the U.S. border that are seeking FDA compliance. So after holding more than 87,000 live chats within three years to help businesses (half of them foreign) come into compliance with FDA regulations, Registrar Corp. of Hampton, Va., can say that the online conversations it's had with prospects really helped make the FDA approval process more personal.

Well, live chat windows aren't technically pop-up advertisements. But it's a bit of irony that the firm that created a well-known pop-up blocker—the forerunner of its current anti-spyware and anti-malware software—found customer relations and cost-savings salvation through live chat.

For financial services companies that want to roll out trigger-based e-mail marketing campaigns but would like surefire promotional success, San Diego-based marketing software company Leadfusion claims its new “EMAIL Track Library” will do the trick.

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