Westport, Conn.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

Jan Brady may finally have come into her own. Research just out from the MetLife Mature Market Institute takes a closer look at what it terms the "middle boomers," comparing them to middle children who've long lived in the shadow of the older boomers. Much like Jan Brady, the character from the '70s ABC sitcom "The Brady Bunch," whose angst-ridden exclamation "Marcia, Marcia, Marcia" was felt by middle children everywhere, middle boomers need to be taken seriously as having needs of their own.

Harry Walsh Changed My Life By Denny Hatch Harry Walsh, a gruff, red-haired, six-foot-tall gunnery expert who spent World War II teaching fighter pilots how to shoot straight, was a world-class freelance copywriter. Harry's office was in his house. His routine was to start writing very early in the morning and knock off at noon for lunch, which always was preceded by four white ones (code for martinis), and lasted until 3 p.m. or 4 p.m.—usually at Chez Pierre, an upstairs watering hole in Westport, Conn.

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