Westchester, N.Y.

Washington, D.C.-based publisher The Kiplinger Washington Editors conducts some rigorous testing for its large direct mail program, giving it quite an expansive perspective on what’s working in the mail at any given point. Denise Elliott, the firm’s vice president of sales and marketing, shared some of these valuable insights at list, data and interactive marketing services firm MeritDirect’s Co-op, held last month in Westchester, N.Y.

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