West Point

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Maybe once in your career, you will be tasked with finding an artist to create the official portrait of your CEO. Or maybe your mother-in-law. Or you may be called on to hire or recommend a designer or webmaster.

Last June 30, on my daily travels through the Internet, a story smacked me in the nose: “Commanding Role for Women in the Military,” was the headline of Rachel L. Swarns’ New York Times article. The lede:

WASHINGTON - For more than a decade, Lt. General Ann E. Dunwoody has delighted in leaping through the doors of military planes and plunging into the night with a parachute on her back.

A master parachutist and a former battalion commander, Gen. Dunwoody handled logistics for the 82nd Airborne Division in Saudi Arabia during the first gulf war. As a three-star general, she has flown to Afghanistan and Iraq to ensure the steady flow of ammunition, tanks and fuel to the troops.

But one of the biggest joys of her 33-year military career has been jumping out of airplanes and into roles previously unimaginable to generations of women in the Army. Last week, President Bush asked General Dunwoody to take over a new Army command as a four-star general. If confirmed by the Senate, she will become the first woman in the armed services to achieve that rank.

“A woman four-star general,” I thought. “WOW!”

I was a two-year draftee in 1958-1960. I thought the Army was great.

I think it’s even better now that it has its first woman four-star general.

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