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Often referred to as the "marketing maven" by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than $150 million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Delta’s brand took a hit this weekend from conservative pundit Ann Coulter who was upset that her $30 seat upgrade got ignored. Brand representatives apologized for the mix-up, but hit back at Coulter’s insults — including those about the passenger placed in Coulter’s aisle seat on Saturday who the pundit said had “dachshund” legs.

There's a misconception out there that search engines don't read (i.e., spider) PDFs. They do. Of course, HTML pages are faster to index than PDFs, but the latter still can be indexed. The trick is to know how to set up the PDF to make sure you get maximum pickup by the search engines.

Check out the “In the News” story at right. The Philadelphia Inquirer chose a headline with a local slant. “The Drudge Report” said it better:

Woman Lost Millions With Madoff, Now Cleans Houses ...

My private dossier on Bernie Madoff—who admitted to running a $50 billion Ponzi scheme for years—is bulging with 44 stories (so far). Madoff was an intermediary: He got between investors and savers and their money.

Our lives and businesses are totally entangled with intermediaries. And some of them are very, very bad.

This is about disintermediation:

The elimination of intermediaries in the supply chain, also referred to as "cutting out the middlemen."
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