As a taxpayer and resident of New York City, it was hard to see Amazon reverse its decision to locate in Long Island City — the part of Queens that sits opposite Manhattan, across the East River.
Financial services, auto and home improvement companies are just a few of the marketers who can benefit from snow days. On the days when schools and businesses shut down due to weather, e-commerce picks up. In an email sent to Target Marketing on Tuesday, IBM reports that Web sales in the Northeast "accounted for 24.6 percent of all U.S. sales" on Monday. "Consumers spent the day at home, looking for deals online," writes Doug Fraim, manager of external relations for IBM Commerce.
Back in 1974, I was first alerted to the water crises facing Spaceship Earth. "Chinatown," Roman Polanski's masterpiece starring Jack Nicholson, Faye Dunaway and John Huston, was a wake-up call. These days, the drought in California is a catastrophe.
In this age of global strife and tension, one emotion serves as common ground for consumers around the world: Impatience. At least that’s the apparent hope of an increasing number of e-retailers and e-commerce fulfillment providers who have moved to offer all but instant shipments of online orders. The latest organization to jump into the same-day delivery game is national mail and courier service Canada Post Corp. The move follows a similar test by the U.S. Postal Service, the introduction of a one-hour delivery promise by Chinese online retailer Kuaishubao.com, the looming expansion of same-day delivery service Shutl into the
Did you hear the story of the rich yuppie whose Porsche was sideswiped and totaled on a narrow bridge? His elbow had been protruding out the window, and the crash tore his left arm off and it flew into the bay below.
Mobile advertising is changing the game. While you might put the television on mute when advertisements appear, mobile device owners know mobile ads (especially location-based ones) can save you money and better your shopping experience. Sense Networks, a company that extracts mobile location data for predictive analytics in advertising, gathered mobile CTR (clickthrough rates) to compare what makes consumers click ads and compared the shopping habits of East Coast and West Coast consumers.