West Coast

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

Financial services, auto and home improvement companies are just a few of the marketers who can benefit from snow days. On the days when schools and businesses shut down due to weather, e-commerce picks up. In an email sent to Target Marketing on Tuesday, IBM reports that Web sales in the Northeast "accounted for 24.6 percent of all U.S. sales" on Monday. "Consumers spent the day at home, looking for deals online," writes Doug Fraim, manager of external relations for IBM Commerce.

In this age of global strife and tension, one emotion serves as common ground for consumers around the world: Impatience. At least that’s the apparent hope of an increasing number of e-retailers and e-commerce fulfillment providers who have moved to offer all but instant shipments of online orders. The latest organization to jump into the same-day delivery game is national mail and courier service Canada Post Corp. The move follows a similar test by the U.S. Postal Service, the introduction of a one-hour delivery promise by Chinese online retailer Kuaishubao.com, the looming expansion of same-day delivery service Shutl into the

Mobile advertising is changing the game. While you might put the television on mute when advertisements appear, mobile device owners know mobile ads (especially location-based ones) can save you money and better your shopping experience. Sense Networks, a company that extracts mobile location data for predictive analytics in advertising, gathered mobile CTR (clickthrough rates) to compare what makes consumers click ads and compared the shopping habits of East Coast and West Coast consumers.

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