West 18th Street

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

I have been in direct marketing for more than 50 years. During that period, I have participated in dozens of marketing conferences all over the world and been a presenter at many of them. In early June 2014, I went to New York's Metropolitan Pavilion on West 18th Street for Integrated Marketing Week 2014. At the entrance to the exhibit hall, I picked up a Show Guide and went to the Target Marketing Booth to decide which sessions to attend.

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