It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after event went dark. Part of the upturn is due to the growth of the proprietary client conference.
Two weeks back, two hearings in Congress were held about a possible forthcoming new federal data privacy law for the United States. Some of the testimony included fascinating insight.
Digital marketing metrics are wearing the emperor’s new clothes, and adtech companies and marketing agencies are clapping along on the parade’s sidelines, collecting advertisers’ money. So rant digital marketing tech watchdogs, the loudest of whom is the Washington Post’s Aram Zucker-Scharff.
Facebook Advertisers are brands that only accept recommendations from their agencies, but their agencies are telling them to bail on the social media network right now.
Much has been made of the decline in FDA warning and “untitled” letters citing pharma companies for violating marketing and communications requirements and policies.
Ten states will start collecting sales tax from out-of-state online retailers, thanks to a series of new laws created in response to the South Dakota vs. Wayfair case the U.S. Supreme Court decided in June.