Washington State

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

In the wake of 2011, which many analysts are calling the “Year of the Breach,” the Online Trust Alliance (OTA) today announced the release of the 2012 Data Protection & Breach Readiness Guide, a comprehensive guide outlining key questions and recommendations to help businesses in breach prevention and incident management. OTA is unveiling the report today at the 2012 Privacy and Data Protection Town Hall, held in honor of Data Privacy Day. This is the third year the OTA has produced the guide, which provides an analysis of the past year’s security breaches and offers companies a wide range …

Technology industry heavyweights Microsoft and Google began selling third-party business-to-business customer relationship management (CRM) applications this year, challenging Salesforce.com's lead in the space. Google launched its Apps Marketplace in March, including 20 CRM platforms that can run from the Google Apps control panel. In September, Microsoft will debut its Dynamics Marketplace, which will accompany the public beta release of the Microsoft Dynamics CRM 2011 platform. If Salesforce.com, which was a pioneer five years ago when it opened its own online application marketplace, known as AppExchange, is

By Paul Barbagallo, assistant editor, Target Marketing & Inside Direct Mail Legislation establishing state-maintained telemarketing do-not-call lists has been introduced in Minnesota, Oklahoma and Washington State. If enacted, these states will join 25 others already maintaining their own lists. These bills follow the heavily debated do-not-call registry in California, a state so innundated with evening phone solicitations that the measure gained snowball-like momentum as it rolled to the Capitol. Senate Bill (SB) 771 eventually passed, enabling Californians for sign up for the registry beginning in January 2003. Under the program, California consumers will be able to place their phone number on the state's

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