Washington, DC

Heather Fletcher is senior content editor with Target Marketing.

On Tuesday, Google plans to start ranking mobile-friendly sites higher on search engine results pages. That could mean as many as 44 percent of small- to medium-sized companies' websites will see lower SERP rankings. "Of the small businesses that have a website, only 56 percent have a responsive design website that is mobile-friendly," writes Clutch, a Washington, DC-based research firm, in its April 15 research announcement. "However, the survey also showed signs of improvement, as 23 percent plan to increase website spending in 2015."

The Supreme Court of the United States today announced that it will hear a case brought by the DMA relating to a Colorado law imposing a notice and reporting scheme on remote sellers that do not collect state sales tax. The Supreme Court agreed to consider the question of whether federal courts may decide constitutional challenges to state tax regulations affecting only out-of-state businesses

The Direct Marketing Association is leading a broad group of industry associations in asking Congress to pass a national data breach notification law. The letter, signed by 16 trade associations representing thousands of the leading companies across the information economy, notes American businesses have compelling incentives to protect sensitive information and maintain valuable customer relationships—and that they work tirelessly to implement security measures to safeguard data.

The Direct Marketing Association (DMA) on Thursday joined with partners representing nearly the entire mailing community in filing an appeal at the U.S. Court of Appeals in Washington, seeking relief from the recent Postal Regulatory Commission (PRC) decision to allow an exigent postal increase to take effect on Jan. 26.

President Obama delivered an address at the Department of Justice in Washington, D.C., regarding changes to National Security Agency (NSA) programs. While his remarks focused on government surveillance, the President also commented on the use of consumer data by the business community, as well as related privacy issues. ... “There was a recognition by all who participated in these reviews that the challenges to our privacy do not come from government alone. Corporations of all shapes and sizes track what you buy, store and analyze our data, and use it for commercial purposes

Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association (DMA), will testify this afternoon at a hearing of the Senate Committee on Commerce, Science, & Transportation entitled, “What Information Do Data Brokers Have On Consumers, and How Do They Use It?” In his testimony, Cerasale will discuss the important role that responsible collection and use of marketing data plays in aiding consumers and fueling the United States economy. The hearing follows a year-long investigation by Senator Jay Rockefeller (D-WV), Chairman of the Commerce Committee, into the practices of “ ‘data brokers’ that compile and sell information about consumers.”

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