Waltham, Mass.

Heather Fletcher is senior content editor with Target Marketing.

During the last few months, we've had the chance to sit down with some of the sharpest minds in B-to-B marketing to pick their brains about industry challenges, trends and best practices. As we approach 2015, our team thought it would be beneficial to share some of the most memorable words of wisdom garnered from these interviews. We certainly took a lot away from them—and hope you do, as well. So check out the tips below and consider adding some of these pointers to your list of New Year's resolutions.

IBM (NYSE: IBM) and Unica Corporation (Nasdaq: UNCA) today announced they have entered into a definitive agreement for IBM to acquire Unica in a cash transaction at a price of $21 per share, or at a net price of approximately $480 million, after adjusting for cash.  A publicly held company in Waltham, Mass., Unica will expand IBM's ability to help organizations analyze and predict customer preferences and develop more targeted marketing campaigns.

Marketing Automation: Sometimes marketers just want a one-stop shop. Enter ClickSquared of Waltham, Mass., a cross-channel and e-mail marketing solution provider, and its third generation SaaS platform, Click 3G.

Waltham, Mass. – January 13, 2010 - Unica Corporation, the recognized leader in marketing software solutions, today announced that it has acquired privately-held Pivotal Veracity, a leading provider of tools that enable companies to optimize the deliverability and reputation of their digital communications, for approximately $17.8 million in cash.

The marketing team saved an entire workday and, since May, has accumulated twice as many qualified leads for the sales team as it did during the whole of 2008. That's the situation Waltham, Mass.-based ZoomInfo finds itself in after implementing an automated lead-nurturing and customer-retention solution.

Sometimes it can be good to have all of your eggs in one basket, especially when it comes to marketing software. Enter Unica Corporation and it's all-inclusive Interactive Marketing OnDemand application.

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