In April 2014, Meredith Corporation announced the folding of Ladies Home Journal, the 130-year-old monthly magazine. In its place will be an online quarterly version with 35 fewer staff members and moved from New York to Meredith headquarters in Des Moines. This is in order to "keep the magazine's brand alive." In the 1970s and 1980, I created circulation packages for a number of women entrepreneurs who started competing magazines.
By Irene Cherkassky New magazine launches can be tricky business. How do you make that first connection that will build a lasting relationship with your desired audience? For the launch of its new shopping magazine for the home, domino, Condé Nast tested several direct mail packages. One approach was an effort that leveraged already existing, trusted titles from its portfolio to affirm the quality and content of the new publication. In this piece, which was tested in December and then again in April, the connection with other well-known Condé Nast publications starts on the outer envelope, which has an image of a well-tailored, bright-red