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Heather Fletcher is senior content editor with Target Marketing.

Sometimes, it’s better to get the news from the horse’s mouth. DMA CEO Tom Benton spoke with Target Marketing yesterday morning, before word got out about ANA acquiring the Data and Marketing Association. The Association of National Advertisers formally announced acquiring DMA yesterday.

Las Vegas marketers were taking a different approach to their brand reputations on Tuesday. Promotional language was hard to find, and appeared to be replaced by messages about the tragedy of Oct. 1 that left 59 gunshot victims dead and more than 500 injured.

Congratulations! Mazeltov! Happy Wedding! There are all kinds of ways for travel, hospitality and more marketers to be welcome at nuptial celebrations, and same-sex marriages seem no different. That's even truer now that the U.S. Supreme Court has declined to hear cases from Oklahoma, Utah, Virginia, Wisconsin and Indiana. On Monday, the court declined to hear arguments from those states that were opposed to the marriages, in effect bringing the total of states allowing same-sex nuptials to 24.

There's an old adage in the industry that goes "I know that 50 percent of my marketing is working, but I don't know which 50 percent!" Even with the many technological improvements that have come about in the past decade, many marketers still just aren't able to pin down what is and isn't working in their campaigns, leading to invaluable advertising spend flowing down the drain.

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