Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Heather Fletcher is senior content editor with Target Marketing.

Mobile has reinvented the way travelers plan and book trips. This year, around 70 million Americans will book travel through their mobile devices, representing a spend of about $75 million. Those sales will grow to nearly $95 million in just two years.

Urban Outfitters sold a "bloody," hole-filled "vintage" Kent State University sweatshirt until Monday. While it's possible some Americans may not know about Kent State, the massacre is burned into my mind and I wasn't even alive when it happened. In 1970, four unarmed students who had been protesting the Vietnam War were gunned down by Ohio National Guard troops who fired into the crowd. So many iconic images and still-popular songs resulted from the shootings that employees at Urban Outfitters shouldn't have even had to open a history book to understand why selling that sweatshirt was offensive. Then there's also the fact that the company is based in Philadelphia—in a state that shares a border with Ohio.

This fall, freshman Congressman Michael McMahon, a Democrat, faces a strong challenge from Republican Michael Grimm, a former Marine and small business owner. Much of the fight for the 13th Congressional District, which includes all of Staten Island and parts of Brooklyn, is being waged in people’s mailboxes.

Marketers in the U.S. may wonder what in the world bauxite mining efforts in Vietnam have to do with their online efforts. Plenty, according to a new click fraud report from Mountain View, Calif.-based Anchor Intelligence. The click fraud and traffic quality solutions provider says "invalid traffic" reached a historic high worldwide during the first quarter of 2010, thanks in part to alleged efforts to squelch political dissenters opposing proposed bauxite mining in Vietnam.

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