Vienna, Va.

Heather Fletcher is senior content editor with Target Marketing.

Reuters is a news agency. So when the marketing department in the parent company of the legendary every-minute-is-a-deadline wire service was still sending out batch-and-blast emails three years ago, Dan Allis knew Thomson Reuters had to do something fast.

Predictive analytics can help marketers upsell and cross-sell products to customers. But the key word in that sentence is “customers.” Different divisions handling different channels or various departments in charge of various products can cause problems for customers if companies decide to organize data based on those guidelines alone when creating predictive models.

Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue growth, today announced the winners of the fourth annual Markie Awards, which recognize outstanding accomplishments in marketing impact and revenue generation.

CardScan—which invented card scanners for Mac and Windows and is part of the office technology products group of Atlanta-based Newell Rubbermaid— enhanced its Mac offering with CardScan Executive for Mac 1.5 software. Those who purchased CardScan Executive for Mac that debuted in October 2008 can download a free update for the 1.5 version. As of mid-May, the updates were included in the software.

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