Heather Fletcher is senior content editor with Target Marketing.

Everyone bleeds. Yet Americans hide it from themselves in television commercials, video games, movie violence, and in other ads and images by turning the red liquid — get this — blue, black or green. The British aren’t as squeamish. So should American marketing grow up?

Tomorrow, March Madness continues into April. Ads already worked on men who got tournament-timed vasectomies, and they will be members of the captive audience. So ads for ice packs may be doing well. But what other ads will cut it?

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