Utah

Heather Fletcher is senior content editor with Target Marketing.

A blog that challenges B-to-B marketers to learn, share, question, and focus on getting it right—the first time. Carolyn Goodman is President/Creative Director of Goodman Marketing Partners. An award-winning creative director, writer and in-demand speaker, Carolyn has spent her 30-year career helping both B-to-B and B-to-C clients cut through business challenges in order to deliver strategically sound, creatively brilliant marketing solutions that deliver on program objectives. To keep her mind sharp, Carolyn can be found most evenings in the boxing ring, practicing various combinations. You can find her at the Goodman Marketing website, on LinkedIn, or on Twitter @CarolynGoodman.

It seems the rest of American video ad buyers are finding out something Target Marketing readers already knew — the plurality of video advertisement views come from thrill-seekers. About 41 percent of American video ad viewers want that adrenaline boost, Strike Social announced on Tuesday in an email sent to Target Marketing with the subject line “Thrill-seekers Watch the Most YouTube Ads.”

Last week, content was king among startup investors. From a video personalization platform to software that selects messages, marketing technology (MarTech) getting funding recognized royalty. Click through to see what MarTech may soon be on the market.

Last week, investors seemed to fall in love with mobile marketing technology (MarTech). Money changed hands to fund real-time mobile analytics; call center MarTech that drives, tracks and automates inbound calls; and software that, in part, tracks leads for on-the-go sales representatives. Read on about the MarTech marketers may soon be able to buy.

Direct mail may have a new, much younger, constituency. Mathew Flores, 12, believes reading marketing makes him smarter. That’s what he told his postal carrier, Ron Lynch, who found the Utah boy “fishing advertisements and newsletters out of a junk mail bin,” then asking Lynch if he had any extras,

After 30+ years in marketing, the most important advice I can share with anyone is this: When it comes to marketing communications, stop treating all your customers and prospects the same. They are NOT the same ... and they will react/respond differently if you take the time and make the effort to market to them differently. This fact has been proven time and time again — most recently in the five case studies presented in the Sept. 30 Direct Marketing IQ Brunch & Learn webinar, "Big Things You Can Do With Little Data" (available on demand).

Congratulations! Mazeltov! Happy Wedding! There are all kinds of ways for travel, hospitality and more marketers to be welcome at nuptial celebrations, and same-sex marriages seem no different. That's even truer now that the U.S. Supreme Court has declined to hear cases from Oklahoma, Utah, Virginia, Wisconsin and Indiana. On Monday, the court declined to hear arguments from those states that were opposed to the marriages, in effect bringing the total of states allowing same-sex nuptials to 24.

More Blogs