USA

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

The new generational wave about to enter the workplace is fiscally conservative, career-oriented and hoping to be in their dream job within 10 years. These traits bode well for employers of Gen Z marketing talent who can deliver the things that these professionals are looking for in a job.

One of the luxuries Mercedes-Benz USA has is its cars stay on American minds and U.S. roadways for a long time. But the brand’s marketers needed to reach new lifelong customers and make potential first-time Mercedes buyers aware of the A-Class — a model that won’t even debut until 2019.

Well, travel marketers, do you want to dance under the moonlight with all of the Millennial tourists who will waltz to your tune? Brand USA does, so it partnered with Spotify “to create more than 20 playlists customized according to different U.S. city soundscapes,” reports Marketing Dive on Friday.

Thirty years ago, if you wanted to make a phone call you looked for a phone box. Text messaging was unheard of, and the idea that a tiny, hand-held device could have more computing power than the Apollo 11 rocket that went to the moon was unthinkable. Today, we have devices that will hold terabytes of data, fiber optics and a world wide web that connects us all instantly. And if that isn’t enough to blow your mind, here are a dozen more astonishing (and true) facts about mobile phones and the people

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