US

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.

A little more than a month into General Data Protection Regulation enforcement and brands are already reporting up to 80% losses of their email marketing lists. Even the fortunate, proactive marketers who audited their email lists are reluctant to boast of their GDPR compliance. But there are ways to rebuild lost marketing lists and ways to ensure healthy lists remain GDPR compliant.

Even as marketers struggle with Facebook’s changes in privacy permissions — Tinder was toast recently — the social media network’s CEO and co-founder is getting ready to testify to Congress next week. On Wednesday, he will speak to congressional committees to explain the alleged misuse of data by Cambridge Analytica, which obtained the data from Facebook via a third-party app.

There’s a new framework for creating greater data privacy between the United States and the European Union. While it’s taken two years of work, some would argue little has changed and that it's likely to get struck down — others laud the progress. Let’s get clarity on what that means for businesses leveraging data “across the pond.”

Even before U.K. citizens voted to exit the E.U. (A.K.A., “Brexit”) marketers were scared ad budgets would dry up as world markets dove as much as 12 percent on Friday — with U.S. exchanges down 3 to 4 percent. That same day, Zacks Equity Research predicted on Yahoo Finance that the main marketers impacted in the U.S. will be in auto, finance, tech and energy sectors.

Everyone bleeds. Yet Americans hide it from themselves in television commercials, video games, movie violence, and in other ads and images by turning the red liquid — get this — blue, black or green. The British aren’t as squeamish. So should American marketing grow up?

More Blogs