A little more than a month into General Data Protection Regulation enforcement and brands are already reporting up to 80% losses of their email marketing lists. Even the fortunate, proactive marketers who audited their email lists are reluctant to boast of their GDPR compliance. But there are ways to rebuild lost marketing lists and ways to ensure healthy lists remain GDPR compliant.
During the 2016 election cycle, there was more political direct mail than ever before. The United States Postal Service and The American Association of Political Consultants (AAPC) wanted to see how people viewed political mail, so they did a study about direct mail and its impact on voters. There are so many takeaways that can help you create political direct mail to win.
Marketers may not know that they almost saw reduced ad options. If Facebook hadn’t been able to access all of its data on 1.5 billion international users outside of the U.S. and the E.U., advertisers may have seen major changes in their data availability and possibly on their marketing results beginning on May 25. As it is, they may see such changes with E.U. citizens.
I refuse to jump on the privacy “scandal” bandwagon. It is rough listening in this week to certain lawmakers fail to recognize the absolute benefits accrued by consumers through the responsible collection and use of data for commerce, advertising and innovation. Yes, data handling requires stewardship — but that doesn’t mean “data” in and of itself — constitutes anything close to being a harm that needs to be regulate.
Pro or con, marketers are keeping a close eye on Washington today if they have any economic stake in the Internet at all. The FCC is expected to roll back “Net Neutrality” regulation in a move that many believe will favor cable companies, their equipment suppliers, and big brands with deep pockets.
Just 5 percent of Americans in relationships met via dating apps. But far more have been on or are on the apps, providing their information and hoping for a love connection. So similarly, brands have to meet those high expectations to create meaningful relationships with consumers and move past the dating stage.