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Dieters: The Skinny on Weight Conscious Consumers Irene Cherkassky No pun intended, but weight loss is a big concern throughout the United States. According to the Centers for Disease Control and Prevention, as many as 30 percent of Americans 20 years of age and older—some 60 million people—are obese. The percentage of overweight young people also has increased exponentially, tripling since 1980. Currently, 16 percent of teens aged 6 to 19 years are considered overweight. And, since being overweight or obese can lead to serious health problems, many Americans now actively are fighting the battle of the bulge. The Scope of the

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