U.S.

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

The January marketing calendar in New York has included for the past decade or so a certain can’t-miss event of the Direct Marketing Club of New York. In 60 fly-by minutes, 100-plus advertising and marketing professionals hear a review of the previous year in marketing spend, a media outlook for the current year and macro-economic trends driving both.

The subject of personal finance can be filled with uncertainty. Reaching the level of financial wellness that allows for true independence can be difficult when struggling to break even. Some perspective: according to the St. Louis Federal Reserve, the personal savings rate in the U.S. has drastically declined.

Marketing is in the midst of a digital revolution that’s bringing countless new technologies that all impact marketing in their own unique way. For instance in mobile marketing, there’s the popularity of shopping on smartphones affecting the purchasing funnel from ad to cart, and the rise of digital assistants that have made voice search SEO a new part of digital strategies.

Are you eager to know what 2019 holds for the world of e-commerce? Here are five key e-commerce trends that promise to fuel retailers worldwide in the coming year, including the continuous rise of machine learning to a more sophisticated focus on the omnichannel customer experience, selling on social media and more.

Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators. And if the marketing universe looks almost totally different today than it did in the “Mad Men” age of the 1960s, Lester deserves the lion’s share of the credit.

One of the luxuries Mercedes-Benz USA has is its cars stay on American minds and U.S. roadways for a long time. But the brand’s marketers needed to reach new lifelong customers and make potential first-time Mercedes buyers aware of the A-Class — a model that won’t even debut until 2019.

More Blogs