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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

The higher on the corporate totem pole the executive who leaped to a premature conclusion of email’s demise, the less likely he or she is to have the time and patience to carefully drill down into the data.

Facebook Ads are essential to the marketing mix for many organizations now, so knowing if the social network will need to follow new data guidelines as the result of a recent $5 billion fine from the FTC is required reading. The quick answer appears to be “not yet,” but third-party oversight may be coming.

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