Tucson, Ariz.

"You can talk about Millennials and the changing character and diversity of the population in the same breath, because as the Millennial population is the largest group that we’ve ever seen, so will be the minority population. It’s young people who are the diverse population, so we think about what needs and desires this group will have that’s going to be different from my age demographic, what we wanted. It starts with the product, so we have to first understand that we have to tweak certain products a little bit or emphasize certain brands

While our human nature likes to be entertained, are we losing sight of the core reason most advertising and marketing is created? To sell more of our products and/or services. Research suggests that 50 percent of people tune into the Super Bowl just to watch the ads, and recent research by Communicus, a Tucson, Ariz.-based research firm, divulged that 80% of Super Bowl ads don't increase sales. Even worse, almost 60 percent of the ads the firm tested didn't even increase purchase intent, but they do entertain

E-mail marketing software provider Arial Software of Tucson, Ariz. recently released the latest version of its Microsoft Windows-based enterprise software, called Campaign Enterprise. Known for its automation and e-mail personalization capabilities, the newest release of the program brings with it a bevy of improved features.

When it comes to direct mail, there's nothing like a black outer envelope with reverse colored type to convey a harsh reality. Add a killer teaser like "Extinction is Forever" and you've got a TKO.

The best way for Joshua Mellberg, president and founder of Tucson, Ariz.-based financial planning firm Senior Advisors Wealth Management, to sell his company’s investment services is to meet with prospects face-to-face. And over the past few years, he has found direct mail is the key to getting his foot in that door. “We do lead-generation seminars that allow prospects to see what we are about, what services we offer,” Mellberg explains. “For me to get in front of people, the most cost-effective way is mailers. … We’ve done telemarketing and it’s getting harder with the do-not-call lists, hiring the staff, constantly tweaking the [script]. We’ve

The best way for Joshua Mellberg, president and founder of Tucson, Ariz.-based financial planning firm Senior Advisors Wealth Management, to sell his company’s investment services is to meet with prospects face-to-face. And over the past few years, he has found direct mail is the key to getting his foot in that door. “We do lead-generation seminars that allow prospects to see what we are about, what services we offer,” Mellberg explains. “For me to get in front of people, the most cost-effective way is mailers. … We’ve done telemarketing and it’s getting harder with the do-not-call lists, hiring the staff, constantly tweaking the [script]. We’ve

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