Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Peggy Hatch is a senior advisor at NAPCO Media. A direct mail copywriter, she co-founded Who’s Mailing What! with her husband Denny Hatch. Her previous position at NAPCO Media was Group President for the Target Marketing Group.

As I write this, the Winter Olympics are well underway in Sochi, Russia. Some of you may know curling has been a big part of my life: I was fortunate to compete in seven national championships, and in 1992 I was part of Team USA at the World Championships where we won the silver medal.

Keeping the Athletes on Track, the Media at Bay Feb 14, 2006: Vol. 2, Issue No. 12 IN THE NEWS EBU CHAMPIONS NEW MEDIA The European Broadcasting Union (EBU) says it is committed to providing additional content access to sports fans around Europe following record levels of new media coverage for the Winter Olympics. On top of more than 7,000 hours of TV coverage scheduled across the Eurovision territories, broadcasters and sub-licensees are providing both live and delayed moving images of the Winter Games over a record number of new media distribution platforms (broadband Internet, IPTV and mobile devices). An estimated 40 million

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