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Heather Fletcher is senior content editor with Target Marketing.
Candice Simons is the CEO and Founder of Brooklyn Outdoor, a regional and national force in the outdoor advertising industry, with satellite offices and full-time sales representatives in Detroit, New York and Los Angeles. Brooklyn Outdoor is the only major outdoor advertising firm headquartered in Detroit. Simons was recently named one of Crain’s Detroit Business’ “40 under 40” and is the founder of Detroit lifestyle blog, “j’adore Detroit.”

It's important to see how social media enhances outdoor advertising and vice versa. Many companies are making their ads more "shareable" and social-media friendly. Here are three examples of social media-worthy outdoor advertisements.

Recently I wrote about the email campaign geared around the "Birthday of the T-shirt" from CustomInk, and here we have another invented holiday called "National Underwear Day," created by the internet retailer Freshpair. It turns out that the company created this "holiday" back in 2003, in order to drum up awareness of ... uh ... underwear. To quote the dude from Freshpair in the YouTube video, "you're your unmentionables are meant to be mentioned."

A company needs a single point person in charge of its keywords, says Daniel Olduck. That was the key takeaway the vice president of strategy for paid media at New York-based search engine marketing software and services provider Acronym Media wanted attendees to remember from the presentation "Enterprise Search is Evolving. Introducing: The Chief Keyword Officer. Are You Ready?" Olduck and David Sprinkle, Acronym's chief analytics officer, spoke on March 26 at SES New York.

In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we're starting to see more QR codes appear in traditional advertisements.

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