Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

A massive ransomware attack has spread across at least 74 countries, hitting the IT systems of banks, telephone companies and hospitals and holding affected computers hostage for $300 in Bitcoin.

Marisa Anne Edmund, Target Marketing magazine's 2012 Direct Marketer of the Year, likes to think big. And in terms of the global picture, that means Edmund Optics (EO) needs to speak the languages people use around the world, to understand the language computers use and to recognize what its own people are saying when they need outside help.

TOP STORIES ON MEDIA BUSINESS 1. 34 b-to-b magazines launched in first half of year 2. Business publishers eyeing overseas markets for growth 3. Green laws may hurt Yellow Pages industry 4. Owners of e-readers, tablets read more print publications 5. Overall media and marketing M&A grows, but b-to-b sector is 'uneventful' San Francisco—CBS Interactive has launched CNET Direct Business Solutions, a marketing services business for its tech and business sites, BNET, TechRepublic and ZDNet. CNET Direct Business Solutions was created from the merger of CBS Interactive's U.S.-based direct marketing services unit and the group's international division. The new

A time when the Chinese did not have a monopoly on theft May 2, 2006: Vol. 2, Issue No. 34 IN THE NEWS Next Step for Counterfeiters: Faking the Whole Company In mid-2004, managers at the Tokyo headquarters of the Japanese electronics giant NEC started receiving reports that pirated keyboards and blank CD and DVD discs bearing the company's brand were on sale in retail outlets in Beijing and Hong Kong. So like many other manufacturers combating intellectual property thieves in China, the company hired an investigator to track down the pirates. After two years and thousands of hours of investigation in conjunction

By Lisa Yorgey Lester Two new services recently have been launched to help U.S. marketers better serve their customers residing within Asia and the Pacific Rim. From the U.S. Postal Service comes an enhancement to its pre-existing Global Express Mail service—a five-day guaranteed delivery service. Until October, the date-certain guaranteed service was available to non-commercial mailers only. According to the USPS, the service has no hidden surcharges, and customers can track a shipment's progress online at www.usps.com, or by calling (800) 222-1811. Launched this summer, the Global Express Mail service with guarantee represents a historic agreement with the postal administrations

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