Marketers get it now. Consumers don’t care about their products until the brands demonstrate they care about them. So brand values — combating sexism and poverty, for example — were the topics of the campaigns, rather than laundry detergent and dryers.
Facebook, seeking to break the long-held dominance of television over advertising budgets, plans to sell TV-style commercials on its site for as much as $2.5 million a day, two people familiar with the matter said. Karl Petersen, Lulea's mayor, walks past a logo at Facebook Inc.'s new data storage center near the Arctic Circle in Lulea, Sweden. The world’s largest social-networking site, which has 1.15 billion members, expects to start offering 15-second spots to advertisers later this year, according to the people, who asked not to be named because the plans aren’t public. Facebook rose above the $38 initial public
This year in viral video, advertisers either broke new ground or just got better at old concepts. ... But what is clear from this year's top 10 is how passion—for a company, brand or creative concept—continues to drive innovation in viral video advertising. From scrappy startups like Dollar Shave Club to independent producers for PBS, viral video marketers seem to love what they're doing. Here are the top 10 most innovative viral video ads of 2012. Let us know your favorites in the comments below.
The two postal operators signed an agreement on Friday (October 15) which will see them combine their international activities in the field of addressed advertising mail. The Austrian Post company meiller direct GmbH, headquartered in Schwandorf, Germany, will merge with the business operations of Swiss Post Solutions in the business mail area, based in Bamberg, Germany, at the beginning of 2011.
By Rainer Hengst While the U.S. e-marketplace may be experiencing a slowdown, some American online marketers are starting to invest in e-commerce's next frontier: Europe. The Continent is enjoying its highest consumer-confidence levels in eight years, its lowest unemployment in a decade, and economies determined to go high-tech—all good signs. So while America's Internet boom has slowed, Europe's prospects appear relatively brighter. Since it's impossible to cover in one article the marketing potential of all of Europe, I'll briefly examine the Continent's three main markets: Germany, the United Kingdom and France. Online sales in these three countries alone are expected to
by Brendan Maher The three Rs will be fundamental in driving advertising to personal wireless devices. Reaching the customer at, "the right time, the right place and in the right context," will not be a mere plus for the medium, it will be absolutely critical, according to Mats Eriksson, product business manager for Ericsson Mobile Internet Applications. "This is clearly a sexy route," says Chris Dennis, CEO of Mediatude, a U.K.- and Sweden-based company that, with Ericsson, conducted a pilot study to explore the viability of wireless advertising among more than 5,000 mobile phone users in Sweden. "With a mechanism attached to the