Stamford, CT

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

By Denny Hatch Peggy and I took the train from Interlaken to Zurich after a week in the Swiss Alps town of Grindelwald. There, the hoteliers and shopkeepers did a superlative job of taking care of tourists and making for themselves a very comfortable living. On the train ride, we struck up a conversation with a former executive of Swiss Air who recounted the gory details of how an overly ambitious young (mid-40s) CEO started buying up smaller airlines, ran out of money and put Swiss Air—one of the world's great carriers—into bankruptcy. We got home to read that Conseco Insurance had filed for

Useful Tips About Permission-based E-mail By Tim Suther Our inboxes get filled with unsolicited commercial e-mails that we delete without reading. So how can marketers use e-mail to build solid customer relationships while avoiding the stigma attached to spam? Enabling the customer to decide what, where, when and how they receive the information is the answer. According to research conducted by sales and marketing advisory firm IMT Strategies, based in Stamford, CT, more than 80 percent of e-mail users have given marketers permission to send them e-mail promotions, and 70 percent of customers respond to these offers more than once. In less

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