Southeast Asia

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

The Fournaise Marketing Group, one of the global leaders in Customer Acquisition through Marketing ROI, measured that the cross-channel advertising campaigns it tracked for its Large, SME and Agency clients across all media (including traditional and online) in 20 countries worldwide generated 19 percent less customer response and engagement in the first half of 2011 compared to the first half of 2010.

I've been around for 12 presidential administrations—starting with that of Franklin Roosevelt, who died in office when I was 10. In my memory bank are five deeply flawed men who turned the highest office into a national nightmare and were rendered politically impotent during the final years of their presidencies: John F. Kennedy (Bay of Pigs, Cuban missile crisis, assassination), Lyndon Johnson (Vietnam), Richard Nixon (Watergate), Jimmy Carter (Iran hostage crisis) and Bill Clinton (Monica Lewinsky).

My family was not Democratic nor Republican. Nor am I. I've always voted for whomever I believed to be the best person for the job. As a result, I'm a registered Independent, which means I never vote in primary elections. If that's a cop-out, so be it.

For the record, up to the current administration (on which the jury is still out) I voted Eisenhower, Kennedy, Johnson, Humphrey, Carter, Reagan, Bush 41 and Clinton.

Only twice in my life have I seen the country crippled and disfigured, resulting in genuine grassroots passion in a presidential election: 1968 and 2008.

The year I got passionate about politics—and dispassionate—was 1968.

What goes around comes around. The story of fake and counterfeit drugs being shipped all over Southeast Asia that are responsible for the deaths of 200,000 or more people annually was foreshadowed by the 1949 thriller, The Third Man, set in post-World War II Vienna. Directed by Carol Reed and starring Orson Welles and Joseph Cotten, The Third Man was deemed the finest British film ever made by the British Film Institute in 2000, and is the only British film in the American Film Institute’s 1996 list of greatest films of all time. It ranks #57. We spent four days in Vienna in 2005,

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