The marketing and advertising industry, like many other industries, appears to be in a constant state of flux. So why do some advertising agencies succeed while others fail?
Concepts like artificial intelligence (AI), machine learning and data science are terms that are hard for the everyday consumer to understand. Their underlying principles are rooted in statistics and computer science, which are often not the easiest topics to comprehend. Simply put, ask everyday consumers what AI means, and they’re more likely to name robots than the AI in their pockets and PCs.
Amazon Go is a physical retail store that looks and feels like a normal store, except for one major difference: There are no cashiers and no checkout lines.
On its Black Friday Deals Store, Amazon began rolling out thousands of holiday deals with new sales and promotions launching nearly “every five minutes.”
Rand Fishkin’s statements about SEO are as bold as his fashion choices. Google+ is useless; 6.4 percent of Google search results contain Twitter data, so marketers should tweet; and machine learning and user engagement are Google’s future.
Mobile, data and data-driven marketing technology (MarTech) drove startup funding last week. That’s the MarTech investors thought marketers would need, so click to take a closer look.