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Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Sales force automation (SFA) products can boost a company’s sales team's efficiency and increase the number of sales. But all solutions are not created equal, and what may be the right SFA for one company may not be for another. If you’re in the market for an SFA solution this year, you must match your company’s needs with the most capable solution.

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