It’s encouraging to see a resurgence in the quantity and quality of B2B marketing conferences and trade shows these days. For a while there, I was worried, as event after event went dark. Part of the upturn is due to the growth of the proprietary client conference.
Health insurers are taking notice. Two and a half years ago, Blue Shield of California, headquartered in San Francisco, began including Heal house calls in its preferred provider organization plans. About 11,000 Californians have used the house call benefit since then, according to Jeff Bailet, the insurer’s EVP of health care quality and affordability.
San Francisco, the city where Uber started, still hasn’t forgiven the ride-sharing service for what New York cab drivers saw as capitalizing on a driver strike in protest of President Trump’s original travel ban. NYC residents who decided to #DeleteUber have also largely kept the app off of their phones, Recode reports on Wednesday in one of its most popular stories on the site.
Once consumers opt in for mobile marketing, marketers send push notifications. The problem is, they’re getting it wrong 63 percent of the time, says San Francisco-based mobile marketing platform provider Leanplum.
What’s more logical than realizing travel marketers' audiences may already be on the move and consuming content on smartphones? Not much. That’s why a mobile marketing vendor suggests such opportunities for travel marketers.