San Diego

Heather Fletcher is senior content editor with Target Marketing.

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Last week, new marketing technology (MarTech) that got funding included mobile analytics that helps marketers acquire customers, golf course-to-golfer communication software and lottery-ticket-esque MarTech that allows users to reveal hidden messages by scratching off what obscures them. To find out how close this MarTech is to coming onto the market, read on.

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GREAT NEWS for marketers and business owners: Modern's nationally acclaimed – and FREE – Direct Mail Crash Course is jet-setting from San Diego to Chicago to NYC in 2015! Ineffective marketing can cost you thousands of dollars…and even your business. Learn to increase sales with highly-targeted direct mail integrated with digital marketing. RSVP today!

A larger percentage of consumers who now hunt through Google and Amazon to make e-commerce purchases may switch and buy through Facebook. That's because they'll soon be seeing product suggestions in the social network's ads that are based on links from their "search data to location-based purchase data" that even includes small businesses, writes Nii A. Ahene. Ahene—the co-Founder and COO of CPC Strategy, a retail search specialist agency based in San Diego—authors the article that appears Monday in SocialTimes.

GREAT NEWS for marketers and business owners: Modern's nationally acclaimed – and FREE – Direct Mail Crash Course is jet-setting from San Diego to Chicago to NYC in 2015! Ineffective marketing can cost you thousands of dollars…and even your business. Learn to increase sales with highly-targeted direct mail integrated with digital marketing. RSVP today!

It's 2015. Do website copyright dates reflect that? Customers are happy with the brand. Does the site illustrate that? The company rebranded. Do social media accounts house its new name and logo? That quote about never getting a second chance to make a first impression plays into Tim Ash's comment that the word "professional" has to pop into site visitors' minds within 1/20th of a second for them to stay on marketers' sites. On Friday, Ash's comments from 2011 were joined by those from Diana Ennen, president of Pompano Beach, Fla.-based virtual assistant resource site Virtual Word Publishing.

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