San Clemente, Calif.

By now, most savvy B-to-B marketers are aware of the advantages of featuring video on their websites and in their social media campaigns. The question isn't whether or not to use video—it's what type of video to use. Video produced by an agency can be cost-prohibitive, and many internal marketing groups don't have the time, resources or expertise to produce engaging video in-house. Crowdsourcing is an affordable alternative.

More Blogs