San Bruno, Calif.

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.
Heather Fletcher is senior content editor with Target Marketing.

SAN BRUNO, Calif.--(EON: Enhanced Online News)--Marketbright, a leading on-demand marketing automation platform, today announced its partnership with Return Path, whose tools and services give senders the insight and resources to diagnose and prevent email deliverability and rendering failures. The new partnership will allow Marketbright’s customers to improve and maintain their email sending reputations, thereby delivering improved response rates for email campaigns. “Leveraging Return Path’s Certification services for whitelisting and deliverability reporting services allows our clients to focus on creating the perfect message for their prospects, feeling confident that their message will reach its intended audience.” Marketbright combines email marketing,

Deploying 5 million e-mails a month to North American consumers would not only be difficult, it would be impossible without help from its software-as-a-service (SaaS) provider, says anti-virus Internet security software company Trend Micro. In fact, using an SaaS approach helped Trend Micro create its e-mail strategy a couple years ago, says Wilson Lau, the online marketing manager for the Japanese company with a Cupertino, Calif., home base in the U.S.

E-mail service provider Silverpop, located in Atlanta, now offers dashboard reporting in its Vtrenz solution. Vtrenz is a B-to-B lead management platform that gives marketers a clear view into leads at all stages of the lead-to-sales funnel. With the addition of the dashboard function, Vtrenz provides users with on-demand marketing information, supplying reports that are graphic summarizations of significant marketing metrics. The dashboard reporting also allows more effective lead generation and lead nurture campaigns, and permits marketers to schedule the export of reports to important stakeholders.

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