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Heather Fletcher is senior content editor with Target Marketing.

Yesterday during his press conference, President-elect Donald Trump vowed to bring jobs to the states whose voters helped him win. He talked about car manufacturing jobs that will remain in the U.S. once he takes office in a few days and the companies that won’t be offshoring work because of his intervention.

A common refrain from marketers is that they can't find qualified hires for the new data-driven jobs. To that end, the Direct Marketing Association's Marketing EDGE arm works to ensure college students learn about direct marketing and join the field. Now, if an initiative from President Barack Obama becomes a reality, Americans with less of an edge can get trained in the "TechHire Initiative."

In today's omnichannel world, consumers are not as predictable as they used to be. They are mobile and engaged around the clock, and they receive and open email—often the same one—across computers, tablets, smartphones and other devices. Their interaction with brands, as a result, may occur more often. But email on its own is not enough in a multichannel and multi-device world

San Antonio?Direct marketing company Harte-Hanks has expanded its flagship Ci Technology Database of technology installations, buying potential and business demographics to more than 4 million business locations (up from 500,000), and 5 million

Following the trend toward holistic online marketing, more companies are leveraging social networks for better search engine marketing (SEM) performance. Jeannette Kocsis, vice president of digital marketing at San Antonio-based direct and targeted marketing solutions provider Harte-Hanks Inc., says the foundation for getting optimal results from social networking includes integrating paid and natural search, thinking like a consumer and building your networks from the outside in to create a desirable user experience. Here, she goes into further detail on the opportunities and challenges of adding social media networks to your SEM game plan. Target Marketing: How can marketers leverage social media for SEM? Jeannette Kocsis: A major

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