A common refrain from marketers is that they can't find qualified hires for the new data-driven jobs. To that end, the Direct Marketing Association's Marketing EDGE arm works to ensure college students learn about direct marketing and join the field. Now, if an initiative from President Barack Obama becomes a reality, Americans with less of an edge can get trained in the "TechHire Initiative."
Salt Lake City
As I write this, the Winter Olympics are well underway in Sochi, Russia. Some of you may know curling has been a big part of my life: I was fortunate to compete in seven national championships, and in 1992 I was part of Team USA at the World Championships where we won the silver medal.
That consumer education campaign touting the ad industry's privacy program? Well, to use industry parlance, it didn't exactly move the needle. Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance's AdChoices icon—the little blue triangle seen primarily in targeted display advertising—indicates efforts to help people understand the program have had little impact. The AdChoices icon sparked 6 percent awareness among survey participants in 2013 compared with 5 percent in 2011, reported Parks Associates. According to the research firm's "Harnessing the Power of Big Data: New Media and Advertising" study released today,
The obvious hit me at Adobe’s Digital Marketing Summit in Salt Lake City a few weeks back. Marketers are finally going to have no choice but to use technology to survive the day to day management of the message and the medium. What Adobe’s CTO, Kevin Lynch, showed was the ability for an iPad, a marketing manager, a graphic designer, and a computer running Photoshop to create, modify and execute a creative campaign from remote locations, with minimal mouse clicks, and then tie the campaign to metrics of success and recalibrate in real-time.
Zions Bank had a healthy list of new customers to which it wanted to upgrade. The bank sent these customers a personalized URL on a mailing in order to begin the upsell process, not knowing how popular these personalized landing pages would become.