Salt Lake City

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Heather Fletcher is senior content editor with Target Marketing.

A common refrain from marketers is that they can't find qualified hires for the new data-driven jobs. To that end, the Direct Marketing Association's Marketing EDGE arm works to ensure college students learn about direct marketing and join the field. Now, if an initiative from President Barack Obama becomes a reality, Americans with less of an edge can get trained in the "TechHire Initiative."

As I write this, the Winter Olympics are well underway in Sochi, Russia. Some of you may know curling has been a big part of my life: I was fortunate to compete in seven national championships, and in 1992 I was part of Team USA at the World Championships where we won the silver medal.

That consumer education campaign touting the ad industry's privacy program? Well, to use industry parlance, it didn't exactly move the needle. Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance's AdChoices icon—the little blue triangle seen primarily in targeted display advertising—indicates efforts to help people understand the program have had little impact. The AdChoices icon sparked 6 percent awareness among survey participants in 2013 compared with 5 percent in 2011, reported Parks Associates. According to the research firm's "Harnessing the Power of Big Data: New Media and Advertising" study released today,

When Jen Palmer of Salt Lake City didn't receive a Christmas gift that her husband ordered for her online, she wrote a negative review of and moved on with her life. But the company fined the Palmers $3,500, citing bizarre fine print on its website. ... Palmer, now 40, wrote a negative review on private business review site, saying had "horrible customer service practices." ... Last summer, her husband received an email from demanding $3,500 pursuant to a non-disparagement clause that it claimed was in its "Terms of Use" on its website

The obvious hit me at Adobe’s Digital Marketing Summit in Salt Lake City a few weeks back. Marketers are finally going to have no choice but to use technology to survive the day to day management of the message and the medium. What Adobe’s CTO, Kevin Lynch, showed was the ability for an iPad, a marketing manager, a graphic designer, and a computer running Photoshop to create, modify and execute a creative campaign from remote locations, with minimal mouse clicks, and then tie the campaign to metrics of success and recalibrate in real-time.

Zions Bank had a healthy list of new customers to which it wanted to upgrade. The bank sent these customers a personalized URL on a mailing in order to begin the upsell process, not knowing how popular these personalized landing pages would become.

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