Salinas Valley

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

On Dec. 8, 1928, The New Yorker ran one of its most famous cartoons drawn by Carl Rose with text by E. B. White. It depicted a small child eating dinner. The caption: Young mother: “It’s broccoli, dear.” Young daughter: “I say it’s spinach, and I say the hell with it.” Recently, I’ve been buying bagged spinach and either microwaving it in the bag or sauteing it with a ton of garlic. Great stuff, until nearly 200 people in 26 states became seriously ill with E. coli from tainted bagged spinach supplied by Natural Selection Foods in California’s Salinas Valley. At least one person died and 29 others

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