Saks Fifth Avenue

When you browse Anthropologie’s stores, you feel as if you’re wandering through an artsy home, where there are sure to be closets full of eclectic outfits, bedrooms with bohemian quilts and kitchen tables with mismatched dishes. But when you visit its e-commerce site, you get none of that feel; you’re just scrolling through an unimaginative grid of clothes worn by wooden mannequins. Anthropologie wants to change that, and thinks the tablet is the key.

Challenge: Increase the functionality and boost revenue on a fashion retailer’s Web site Solution: Redesign Web site for greater operational ease and better customer service using a hosted e-commerce platform Result: Increase in visitor traffic and online sales In the fast-paced, competitive world of women’s retail, establishing a relationship with your customers is essential if you want to thrive. Nowadays, this means offering a multichannel experience, including a user-friendly Web site that supports your brand—a fact not lost on New York City-based women’s retailer Intermix. With more boutique retailers optimizing their multichannel efforts, and even the larger department stores such as Neiman Marcus and Saks Fifth Avenue

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