ROI

Heather Fletcher is senior content editor with Target Marketing.

For marketers who use direct mail sampling, it traditionally has been a "spray and pray" approach. They blindly give away numerous product samples through rental lists, hoping to reach the right consumer and increase their likeliness to purchase the product. These programs are usually measured on metrics like how many samples have been distributed, which tells marketers nothing

With channels like email and mobile and social media monopolizing budget dollars and strategic attention, direct mail can be likened to the forgotten leftovers from last week's dinner. Sure, there are savings that come with internet and mobile channels but, savings and profit can still be realized when executing postal campaigns.

We're here to argue that direct marketing still deserves its place as the major part of the multichannel campaign.  In this DirectMarketingIQ webinar, our expert panelists will outline how and why direct mail is a major leader in ROI for those that use it.

As an attendee, you'll learn:
-About the many postal discounts that mailers can take advantage of.
- How to ensure you're never penalized for non-compliance with ever-changing USPS standards and regulations.
-How to reduce postage by integrating commingling and destination entry logistics.
-The formats that lower cost for mailers and may also spark higher response.
-How strategies to effectively manage drop dates, in-home dates, cycle time and speed to market can reap savings.
-How to integrate social media into print, an inexpensive strategy that can pay huge dividends down the road.
-The cost savings benefit of using a QR code on a mail piece, as well as how best to implement.


Registration fee: $79

Sponsored by MSP

Click here to view this webinar!:
  

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the project.

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