Perhaps like me, you love summer and all it entails: longer days, outdoor play, flip-flop casualness, patio grilling, hummingbirds, wildflowers and a beachy attitude (even here in the midst of the Rocky Mountains). As a greeting card from artist Renee Reese playfully reminded me, the summer season is nearing its end. Rather than bemoan its passing, why not spend some time with your brand leaders reflecting on these questions.
I've found that companies spend quite a bit of time on the techy-ness of their brands, but not so much on the high touch-ness of their offerings. How much human touch is part of your current brand experience?
When was the last time you took your brand on a holiday? A real, live "getaway from it all" pause for refreshment and renewal? I don't mean the annual rah-rah sales meeting or the obligatory management off-site. I mean a true time-out.