Rhode Island

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

When I attended grade school back in the Paleozoic Era, my classmates and I loved our weekly spelling contests where, no matter who our facilitator was, we looked not only to master our assigned words but also to tackle some wild card selections. Millions of years later, I still geek out on these letter placement challenges and am thankful that Google Trends recently released a map of the most misspelled word in each state, with some of the troublemakers striking me as “beautiful” reminders of how even common utterances can catch us by “surprise.”

Alex and Ani is running a commerce-enabled mobile campaign that plugs both store locator features and mobile commerce. The jewelry retailer's campaign is running within the Pandora iPhone application. The ads promote Alex and Ani's "Made in America with Love" message. A clickthrough on the ads leads consumers to the brand's mobile site, where they can shop the jewelry brand's products. 

New York State can continue to tie online sales tax collection to in-state affiliate sites after the U.S. Supreme Court today declined to hear an appeal from Amazon.com Inc. and Overstock.com Inc. The two large, Web-only retailers each filed petitions with the U.S. Supreme Court asking it to clarify when states can require retailers to collect sales taxes on online orders placed by consumers in those states. The e-retailers were appealing a New York State Supreme Court ruling from March that upheld a 2008 New York law. That law makes it easier to require

To create this e-zine, I spend a lot of time on the Internet looking for stories to download into my private archive of more than 37,000 entries in 224 major categories. How much time do I spend on the Internet?

Day — Date — (Number of visits excluding e-mail)
Thu — 12-11-08 — (226)
Wed — 12-10-08 — (251)
Tue — 12-09-08 — (390)
Mon — 12-08-08 — (240)
Sun — 12-07-08 — (36)

The point is to find dots and try to connect them to each other and back to our businesses, careers and lifestyles.

One set connecting this week is the myriad ways people and companies are dealing with this horrifying recession—some positive, some painful and some downright illegal.

These are the stories that caught my eye; maybe some will catch yours and give you some ideas.

For MidCap Business Credit, a commercial lending institution that special-izes in loans for firms with credit ratings of B or lower, the challenge is not just refining the list selection process to isolate the best prospects, but also to anticipate when these firms will be in the market for working capital. The answer, says Lee Marc Stein, proprietor of Lee Marc Stein Ltd., a direct marketing consultancy and creative services firm in Hauppauge, N.Y., that created this campaign for MidCap Business Credit, was a straightforward pitch that offered respondents two levels of response. MidCap conducted its first direct mail test a few months ago,

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