Raleigh, N.C.

Heather Fletcher is senior content editor with Target Marketing.

A "one size fits all" approach certainly has its place, such as with hats, gloves and the like. But when it comes to marketing lawn care services, that method won't translate into more quality leads. For Spring-Green Lawn Care Corp., the Plainfield, Ill.-based lawn and tree care service franchise, a tailored strategy was necessary to maximize local exposure and generate leads effectively.

In a way, Progress Energy’s recent push to turn its energy customers on to electronic billing affirmed the power company’s message that its product—electricity—can be environmentally friendly and economical to use.

In a way, Progress Energy’s recent push to turn its energy customers on to electronic billing affirmed the power company’s message that its product—electricity—can be environmentally friendly and economical to use.

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