Puerto Rico

Well, travel marketers, do you want to dance under the moonlight with all of the Millennial tourists who will waltz to your tune? Brand USA does, so it partnered with Spotify “to create more than 20 playlists customized according to different U.S. city soundscapes,” reports Marketing Dive on Friday.

The law of supply and demand: the only thing many people remember from Economics 101. When demand goes up, prices increase. When demand goes down, prices decrease.

On Friday, UPS added a 4.9 percent rate hike for consumers and businesses in the U.S., Canada and Puerto Rico who are shipping items weighing more than 150 pounds.

The Direct Marketing Association is leading a broad group of industry associations in asking Congress to pass a national data breach notification law. The letter, signed by 16 trade associations representing thousands of the leading companies across the information economy, notes American businesses have compelling incentives to protect sensitive information and maintain valuable customer relationships—and that they work tirelessly to implement security measures to safeguard data.

For the younger crowd, it may be a shock to learn that funeral preplanning accounts for 60 percent of business for cemetery and funeral home owner and operator StoneMor Partners of Levittown, Pa. Much of that is due to predictive modeling that StoneMor—the steward of 232 cemeteries and 59 funeral homes in 28 states and Puerto Rico—uses to figure out which consumers would be most interested in settling their earthly concerns prior to death.

I am forever indebted to David Ogilvy. When the galley proofs of my first direct marketing book—“MILLION DOLLAR MAILING$”—came back from the printer, I sent a set to a chum at Ogilvy & Mather, and it was put in the pouch to Château de Touffou, Ogilvy’s 13th-century mansion, outside of Poitiers, France. Several weeks later, I received a letter from Ogilvy on Touffou stationery praising the book.

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