Prince Frederick

Heather Fletcher is senior content editor with Target Marketing.

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Ask not what members can do for their trade associations. Ask members what their trade associations can do for them. Specifically, how loyalty program provider Affinity Center International (ACI) and the trade associations it partners with can present their members with rewards they want, says David Carrithers, president, managing director and founder of Reston, Va.-based ACI.

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