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Heather Fletcher is senior content editor with Target Marketing.

Nearly 500 years ago, Don Juan Ponce de León traipsed across Florida in search of the elusive fountain of youth. But the Spanish explorer may have been misguided about leaving home, as now Americans searching the Internet for rejuvenating vacation spots voyage to his native Iberian Peninsula in droves.

"Certain brand names or taglines have completely different meanings when translated into various languages. For instance, The Dairy Association's huge success with the campaign 'Got Milk' prompted it to expand its advertising efforts to Mexico. Unfortunately, it soon realized that the popular slogan, when translated, meant 'Are you lactating?'   Alternatively the absence of language can also be a barrier. For example, when a major consumer packaged goods manufacturer started selling baby food in Africa, the company decided to use the same packaging as in the United States, with a smiling baby on the label. Later, they learned that in Africa, because many

Adieu, Franc! Bonjour, Euro! By Lisa Yorgey Fireworks, parades and great fanfare marked France's adieu to the franc, a currency in circulation in its current form for more than 200 years. The Germans were a bit more pragmatic in their lebe woh—or goodbye—to the deutsche mark and let it quietly retire, reports Sascha Fuhren, marketing director, Deutsche Post. In total, about 304 million people living within 12 European countries have bid a fond farewell to their national currencies and embraced the euro. The Changeover The three-year transitional phase for the euro currency came to an end on Jan. 1, 2002. Euro cash

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