Pleasanton, Calif.

Heather Fletcher is senior content editor with Target Marketing.

When HA Advantage started up in June 2009, the Pleasanton, Calif.-based transportation spend management solution provider didn't have any names in its database. But the software-as-a-service (SaaS) provider knew logistics, so it tackled the problem right away.

Rapid Search Solution Pleasanton, Calif.-based Mercado Software recently launched Mercado Base, a hosted search and navigation solution for small or emerging Internet retailers. Built on Mercado’s previous e-commerce search and navigation platform, Mercado Base provides linguistic capabilities and retail industry thesauri that allow retailers to quickly create searches without the need for labor-intensive “query-baking,” or requiring the search system to learn retail terms over time. The program’s reporting tools allow users to monitor and analyze search behavior, trends and specific e-commerce metrics such as searches that result in shoppers being directed to departments or product categories. Web: www.mercado.com Executive Data View Trillium Software, a business of

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