Pikes Peak

Andrea Syverson is the founder and president of IER Partners, which has guided and strengthened brands of all sizes with savvy best practices for creating customers for life. Combining her passion of adventurous listening and working across diverse industries, her "outsider-insider" creative branding and merchandising expertise and objectivity has been valued by companies as diverse as Spanx, Ben & Jerry's, Celestial Seasonings, CHEFS and Boston Proper.  She holds an MBA and has dedicated more than 20 years to providing clients both domestic and international with innovative approaches to branding, product development and creative messaging. She is the author of  two books in which she shares her hands-on approach for both brand building and creating customer-centric products that enhance brands: ThinkAbout: 77 Creative Prompts for Innovators, and BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants. You may reach her at asyverson@ierpartners.com.

This week I have flowers on my mind. It is planting season here in the Colorado Rocky Mountains ... a bit later than most areas of the country. My husband and I live at 8,100 feet near Pikes Peak and the log home that our five acres is built on is frequented by deer, rabbits, foxes, coyotes and wild turkeys. In addition, all sorts of birds from owls to bluebirds to magpies and hummingbirds flit about. For many, where we live is too remote. For us, it is our sanctuary.

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